The Banking Executive Magazine - July 2024 Issue

Jordan Kuwait Bank Jordan Kuwait Bank PARTNERS WITH MASTERCARD AND FOO TO UNVEIL ELIWALLET Jordan Kuwait Bank (JKB) is pleased to announce its strategic collabora- tion with Mastercard and FOO to in- troduce eliWallet, a groundbreaking multicurrency payment. eliWallet, developed by Jordan’s leading banking provider JKB, is a state-of-the-art prepaid wallet offer- ing both virtual and physical cards for multicurrency transactions, and methods to provide a timely method of payment for customers, enabling them to carry out transactions with ease, whether in store, using the app, or shopping online. With eliWallet, users gain the opportunity to transfer money swiftly across borders, In ad- dition to the advantage of the first family wallet in Jordan. "At Jordan Kuwait Bank, we are com- mitted to revolutionizing the way our customers manage their finances and make transactions," said Suhail Al- Salman, Head Of Retail Business at Jordan Kuwait Bank. "With eliWallet, we are taking a giant leap forward into the future of financial empower- ment, providing our users with an array of features and services de- signed to make their lives easier." In collaboration with Mastercard and FOO, eliWallet leverages advanced technology to deliver a secure and seamless payment experience. Mas- tercard's extensive network and ex- pertise in digital payments ensure that customers can confidently use eliWallet wherever Mastercard is ac- cepted, both online and offline. “At Mastercard, we are committed to reshaping the payment landscape and advancing financial inclusion in the region. Through our partnership with JKB and FOO, the launch of eli- Wallet introduces customers to a ro- bust, digital-first payment solution that significantly enhances their fi- nancial freedom," said Cynthia El Khoury, Country Manager, Levant & Iraq at Mastercard. FOO's contributions to eliWallet have played a vital role in shaping the platform's user-friendly interface and ensuring a delightful customer experience. As an end-to-end solu- tion enabler, FOO is responsible for the development, customization, testing, and deployment of eliWallet, along with managing the integration with all third parties. Its capacity to navigate each stage of the deploy- ment process has notably stream- lined the launch of eliWallet. "FOO is thrilled to collaborate with Jordan Kuwait Bank and Mastercard on this exciting project," said Ghady Rayess, Managing Partner at FOO. "Consumers worldwide have ele- vated their expectations, demanding seamless experiences across every touchpoint in their daily lives. In re- sponse to this, eliWallet will redefine how customers interact with their fi- nances, simplifying and streamlining the payment process to meet the de- mands of the modern world." With eliWallet, JKB is empowering its customers with the tools they need to take charge of their financial inde- pendence and embark on new busi- ness ventures confidently. It's a gateway to a future where individu- als can embrace digital empower- ment, financial responsibility, and limitless possibilities. ISSUE 187 JULY 2024 the BANKING EXECUTIVE 25